TrackdolphinFor Lead generation
The expensive lead arrives. The report does not.
At 40 to 110 euros per enquiry, every unreported conversion is a visible hole in the ad account. And in lead generation the enquiry is rarely the end: callback, quote, deal weeks later in the CRM. By then the ad platform stopped watching long ago.
Where it breaks today
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Multi-step forms break the chain
Funnel tools and multi-step forms redirect after submission. The pixel on the thank-you page fires, or it does not.
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The phone call is the conversion
Whoever calls instead of typing shows up in no form. For Google Ads that customer never existed.
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The deal happens weeks later
The quote goes out, the order comes in three weeks. By then the attribution window is closed, and the campaign never gets credited with the deal.
What Trackdolphin does there
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Every stage is an event
Enquiry, callback, appointment, deal: Trackdolphin knows them as events of their own and reports each one server-side. Google Ads sees the path, not just the beginning.
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The deal from the CRM is added afterwards
If the enquiry turns into an order, your CRM reports it afterwards through the API, with the identifier of the original enquiry. The campaign gets credited with the deal, even after weeks.
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Click IDs are kept
The identifier from the Google or Meta ad is stored on the first visit and travels along with the enquiry, even where the form would have lost it long ago.
How to get there
SDK on the page, API from the CRM
For forms and funnel tools there is the SDK, which stores click IDs and reports enquiries; for everything that happens afterwards in the CRM, the HTTP API. Both built in in under an hour if someone looks after the site.
Look at SDK and API →What now?
Check your site for free: we show you whether your forms report at all today, and what the cookie banner blocks in the process.
Other audiences: Online shops · Gyms · Agencies